   |
Aveeno Positively Radiant Skincare Line
In today’s modern world, there are so many factors that contribute to dry, dull skin. The sun dries your skin. Harsh chemicals in our soaps and other products can also damage the skin. The pollutants in the air (smog, car exhaust, etc.) can clog pores and create pimples, blackheads and other skin conditions. Other factors more directly in our control – diet, exercise and smoking for example, also wage a daily battle on the beauty and appearance of our skin. What can you do to combat this? Aveeno has been in the skin care business for over 60 years, and they have developed a skin care regimen called Positively Radiant. This line of products is designed specifically to protect against the rigors of modern life. This article will look at the various products within the line and how each one can help make your skin “Positively Radiant.”
AVEENO HISTORY
The AVEENO® company began back in 1945, with Albert and Sidney Musher and the introduction of Soothing Bath Treatment. Many creators and inventors are driven by a curiosity about how things work and the Musher brothers were no different. What was different about them was that they had a curiosity about how substances interact and also a belief that centuries-old remedies held the key for human wellness. The Musher brothers did some work with the Mayo Clinic and discovered a natural bath additive containing 100% colloidal oatmeal (“colloidal” means milled to an ultra fine powder), known for its natural ability to relieve dry skin by holding in moisture. In fact, the Mayo Clinic was the Brand’s first customer. AVEENO® has been endorsed and recommended by dermatologists and pediatricians for over 60 years and is the brand trusted most by dermatologists for the efficacy and safety of its natural ingredients.
WHAT’S THE FOUNDATION FOR POSITIVELY RADIANT?
The Soy plant and bean has been used for centuries. Recently more uses have been discovered, including fuels, protein resources, and many more. Positively Radiant utilizes the naturally active benefits of Soy and evens out skin tone and texture to reveal skin's true radiance naturally. Environmental stresses like free radicals can have a negative effect of skin appearance. Soybeans also contain Vitamin E, which has antioxidant properties which can help protect skin from these free radicals.
PRODUCTS WITHIN THE POSITIVELY RADIANT LINE
1. Daily Cleansing Pads
These dual-textured cleansing pads, moistened with foaming skin-conditioning cleansers and natural Soy, help even out skin tone and texture for brighter, naturally radiant skin. The pad is smooth on one side to lift away dirt, oil and makeup and textured on the other side to gently exfoliate and smooth away dry patches. Oil-free, soap-free, noncomedogenic and hypoallergenic, these pads are gentle enough for everyday use, even on sensitive skin.
2. Daily Moisturizer SPF 30,15
With clinically proven Total Soy Complex and natural light diffusers, this daily moisturizer evens out skin tone and texture and immediately reflects light to bring out skin's natural radiance. Gentle enough for sensitive skin and daily use, this moisturizer is also oil-free, hypoallergenic, noncomedogenic, and contains SPF 30 or 15 UVA/UVB sunscreen to protect skin from premature aging.
3. Cleanser
With moisture-rich Soy extracts, this soap-free cleanser lifts away dirt, oil and makeup without over-drying for naturally radiant skin. Oil-free, hypoallergenic, noncomedogenic, and gentle enough to use every day, even on sensitive skin.
4. Skin Brightening Daily Scrub
This daily facial scrub helps improve skin tone, texture and clarity to reveal brighter, more radiant skin. This unique formula combines moisture-rich Soy extract with smooth, round microbeads to gently exfoliate while you cleanse, leaving skin soft, smooth and even-looking. Its soap-free, oil-free, hypoallergenic ingredients are good for everyday use and gentle enough for sensitive skin.
5. Tinted Moisturizer SPF 30
The only tinted moisturizers with clinically proven Total Soy Complex to brighten and even skin tone while providing SPF 30 sun protection. Natural, light-reflecting minerals and lightweight coverage blend away skin imperfections and immediately bring out skin's natural radiance. Choose from two luminous shades to blend seamlessly with your skin: Fair to Light and Medium. These elegant formulas provide extraordinary natural radiance and coverage at a much smarter price than the leading department store brand. This moisturizer is also oil-free, hypoallergenic, and noncomedogenic.
6. Eye Illuminator
The Eye Illluminator refreshes and hydrates under eyes with an innovative brush applicator and a formula containing an exclusive combination of ACTIVE NATURALS® Total Soy Complex boosted with tone-evening vitamin B3 and light-diffusing technology to rejuvenate your natural radiance and help you look fresh and luminous.